QATAR X RCB - LIKE ROYALTY
Advertisement
PROJECT mANAGER
edit
3d
client
year
Arpit
Naveen, Devansh, Suryam
Pranay, Rajul
Kulfi Collective
Vortex Films
Overview We collaborated with Qatar Airways and Royal Challengers Bangalore to craft a high impact commercial that merged the elegance of aviation with the adrenaline of cricket. Our objective was to bring the director’s cinematic vision to life fusing dynamic sports energy with luxury branding, all within a fast paced production timeline. Challenges & Approach One of the primary challenges was balancing two distinct worlds: the grounded intensity of cricket and the aspirational flair of aviation. This required seamless visual transitions, consistent lighting across dual LED volume stages, and integrating CGI elements like branded aircraft and sky replacements. Our post-production team collaborated closely with the director and on-set crew to supervise lensing and lighting decisions in real-time. With previsualized treatments, storyboards, and VFX planning, we ensured every shot aligned with the brand tone and narrative rhythm. The Result The final video delivered a visually rich, emotionally resonant experience that elevated both brands. With cinematic grading, precise CGI integration, and stylized transitions, the film captured the imagination of fans across platforms. It generated buzz on social media, reinforced Qatar Airways’ premium positioning, and deepened RCB’s emotional connection with their audience. The project stands as a testament to our ability to execute high-stakes post-production with precision, speed, and creative flair.
Other works